Are You And Your Transformation Project Suffering From “The Digital Beast”?

Take Control Of Your Project And Become A Boardroom Hero!

In this groundbreaking book for business leaders, you will discover:

  • How to tame the “digital beast” so that your deadlines are met and projects are implemented successfully (follow these steps and become a master project “slayer”)
  • The #1 reason why transformation projects of all types fail (the answer may surprise you!)
  • The secret to delivering projects on schedule and within budget every time, no matter what the project or environment (hint: it starts with nailing down the plan for success)
  • How to ensure your project’s impact on people is measured just as effectively as its technical capabilities (if you miss these critical points, it will be hard to recover)

Yes! Send Me The Free Book(This is a Real Book, not a downloadable PDF.
We will pay for the full postage and mail it to you.)

Do Not Jeopardise Your Project Or Your Career Any Longer!

In today’s fast-moving business environment, you must have total confidence and control of your digital transformation project from the beginning. If you do not, then the “digital beast” will get to you, wrecking deadlines, alienating stakeholders, and jeopardising the very success of your project.

Whether companies are public sector, publicly listed, privately held, or not for profit, project leaders carry the responsibility for the impact – positive or negative – of their project outcomes. All too often, the people managing transformation projects work excessive hours, endure repeated and humiliating delays, and end up with damaged reputations.

In this breakthrough book, you will learn:

  • How to slay your digital transformation project and become a bona fide “boardroom hero”
  • What challenges to be on the lookout for during each phase of your project’s life cycle
  • The hidden pitfalls of putting everything you want into a transformation project at once
  • The key role your organisation actually plays in knowing what is the “right” project strategy
  • How to keep your stress levels low, your confidence high, and your reputation intact when there are bumps in the project road

Yes! Send Me The Free Book(This is a Real Book, not a downloadable PDF.
We will pay for the full postage and mail it to you.)

A personal note from Dean…

I have been a “digital slayer” my entire career.

That means I have faced major challenge after major challenge, and have always emerged victorious with my team.

Where others would run for the hills to get to safety, I stand with my team, leading them forward to “slay the digital beast.”

You know what I mean by the ‘digital beast’, don’t you?

People see digital transformation projects as complex, wild, and scary beasts, difficult to control and impossible to conquer.

“Slaying the digital beast” requires grappling with and gaining control of multi-faceted transformational projects that impact both the technical and people side of the business.

The ever-increasing pace of today’s fast-moving business environment demands that you have control of the complex variables that try to bring your project down to its proverbial knees. You must learn how to “tame the beast” so that your project is delivered successfully, without casualties along the way.

That is how you get on the fast track to becoming a “boardroom hero.”

About Dean Carlton


Dean Carlton is recognised as Australia’s #1 strategic digital advisor for forward-thinking business heroes. For over 30 years, he has been sought after by business leaders on both the client side and the supplier side of digital transformation projects to help them address the many pitfalls on the path to successful implementation.

Dean started his career in programming for Lloyds Bank, immersing himself in complex projects, such as advising on a complete replacement bank system made up of more than 50 banking applications and working out how each application fitted together from a business and technical perspective.

Since then, Dean has worked with multiple industries, including financial services, manufacturing, retail, and not-for-profit. He has implemented projects for JP Morgan Chase & Co., Post Office Limited, Vertu/Nokia, Hasbro UK, PC World, Holland & Barrett, Toyota, KPMG, and Baxter Healthcare, to name a few.

Dean has a 100% successful track record managing transformation projects to time, budget, and quality. He has led projects up to AU$61.5M and provided strategic consulting to programs up to AU$100M. It is this level of performance and responsibility that has cemented his reputation as a “safe pair of hands” and the go-to authority for digital transformation.

Dean’s strengths are his abilities to quickly and easily adapt to any new environment and to bring a strong financial and value-based approach that aligns business, technology, people, and process solutions.

If you are a business leader responsible for delivering your company’s transformation project, it is up to you to wrestle with the “digital beast.” You cannot afford to be without this indispensable book that details how you can align technology, business, processes, and people with confidence and minimal stress.

In Slaying The Digital Beast, Dean confronts 11 common myths about digital transformation projects and shares alternative ways of looking at and dealing with their accepted (but faulty!) wisdom. Through personal insights and case studies, he will show you how to gain control of your multi-faceted projects that impact both the technical and the people side of business.

This dynamic book will help you learn how to tame your transformation initiatives and understand what you need to think about in order to achieve Guaranteed Project OutcomesTM every single time.

Yes! Send Me The Free Book(This is a Real Book, not a downloadable PDF.
We will pay for the full postage and mail it to you.)
Are You And Your Transformation Project Suffering From “The Digital Beast”?

Take Control Of Your Project And Become A Boardroom Hero!

In this groundbreaking book for business leaders, you will discover:

  • How to tame the “digital beast” so that your deadlines are met and projects are implemented successfully (follow these steps and become a master project “slayer”)
  • The #1 reason why transformation projects of all types fail (the answer may surprise you!)
  • The secret to delivering projects on schedule and within budget every time, no matter what the project or environment (hint: it starts with nailing down the plan for success)
  • How to ensure your project’s impact on people is measured just as effectively as its technical capabilities (if you miss these critical points, it will be hard to recover)

Yes! Send Me The Free Book(This is a Real Book, not a downloadable PDF.
We will pay for the full postage and mail it to you.)